# How Hush cut TCO 40% and unified stock across every channel

[Case study](/content/case-studies/hush/index.html)

## All case studies

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- **Migrated from**
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- **Use case**
  - DTC
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### Case Studies

[Case study](/content/case-studies/hush/index.html)

Rebecca Scott, Chief Trading Officer at Hush, on why she chose the only platform built exclusively for fashion brands — and what it delivered.

[Case study](/content/case-studies/ellis-brigham/index.html)

Ellis Brigham elevates site performance and reclaims its brand identity.

[Case study](/content/case-studies/the-snowboard-asylum/index.html)

The Snowboard Asylum transforms its tech stack and launches a faster, brand-authentic site with Centra.

[Case study](/content/case-studies/red-wing-shoes/index.html)

Red Wing Shoes leverages Centra to streamline its European online operations across 26 countries.

[Case study](/content/case-studies/luca-faloni/index.html)

Luca Faloni crafts a new tech stack and cuts complexity from its digital flagship store with Centra.

[Case study](/content/case-studies/active-brands/index.html)

How Active Brands unlocked scale and speed across four brands, with less effort and spend.

[Case study](/content/case-studies/blaest/index.html)

Blæst reinforces its premium identity and scales global growth in DTC and wholesale with Centra.

[Case study](/content/case-studies/varsity-headwear/index.html)

Varsity Headwear gears up for global success with a scalable commerce platform and bold redesign.

[Case study](/content/case-studies/nn07-wholesale/index.html)

NN.07 swapped manual PDF ordering for Centra’s B2B platform and unlocked three straight years of double-digit wholesale growth.

[Case study](/content/case-studies/our-legacy/index.html)

Our Legacy accelerates its post-pandemic growth with Centra.

[Case study](/content/case-studies/osprey-london/index.html)

OSPREY LONDON secures its path to global growth with a full-price proposition and design-led digital flagship store.

[Case study](/content/case-studies/paul-smith/index.html)

Iconic global brand, Paul Smith blends headless technology with brand expression to emulate their distinctive in-store shopping experience.

[Case study](/content/case-studies/nudie-jeans/index.html)

Nudie Jeans is driving the digital commerce evolution forward by erasing the boundaries between online direct-to-consumer, digital-wholesale, and physical retail.

[Case study](/content/case-studies/nn07-a-brand-with-no-borders-needs-technology-without-limits/index.html)

NN07 is a brand that redefines men’s clothing and the modern-casual wardrobe. They create staple pieces with attention to the needs of today and tomorrow. It’s only fitting that NN07 chose a contemporary and future-ready ecommerce platform to power their global ambitions.

[Case study](/content/case-studies/holzweiler-bringing-local-brand-values-to-a-global-audience/index.html)

Holzweiler is one of the fastest growing brands in the Nordics – running a successful direct-to-consumer business while creating a community and lifestyle around their contemporary brand.

[Case study](/content/case-studies/viking-footwear-case-study/index.html)

Viking Outdoor Footwear is a Norwegian brand that makes protective, comfortable and durable footwear for kids and adults. Over the years, they have set trends in footwear and business. Now, they’re leveraging headless technology to deliver the best possible customer experience.

[Case study](/content/case-studies/eton-streamlines-wholesale/index.html)

The luxury, global menswear brand Eton reinvents its business with a digital wholesale showroom and endless aisle D2C capabilities.

[Case study](/content/case-studies/chimi-and-centra/index.html)

CHIMI is a Stockholm-born brand with the vision of crafting eyewear, ready-to-wear items, and accessories specifically designed for individuals leading a bold and daring lifestyle.

[Case study](/content/case-studies/stand-studios-international-returns-shift-into-high-gear/index.html)

STAND STUDIO is a contemporary Swedish fashion brand. Since the brand’s creation in 2014, they used leather and faux fur to design clothing articles with a feminine, classy, effortless aura, Scandinavian clarity and simplicity.

[Case study](/content/case-studies/ideal-of-sweden/index.html)

IDEAL is pioneering the ecommerce space with yearly revenue of SEK 450 million in 2018 – forecast to double in 2019.

[Case study](/content/case-studies/true-motion-combines-dtc-and-b2b/index.html)

True Motion, the esteemed running shoe brand from Cologne/Münster, Germany, is renowned for its award-winning, scientifically designed footwear that aims to mitigate the prevalent discomforts faced by runners.

[Case study](/content/case-studies/stiga-sports-new-game-plan-a-bold-bet-on-headless/index.html)

STIGA Sports AB is a global company with partners in over 100 countries. The company started producing table tennis products in 1944 and, over the years, rose to become one of the world's largest table tennis brands.

[Case study](/content/case-studies/maya-delorez-and-scalable-ecommerce-platform/index.html)

Maya Delorez is a Swedish brand that designs a complete range of high-quality, stylish, and highly functional clothes for equestrians. After taking the industry by storm, they switched to a new, more scalable ecommerce platform.

[Case study](/content/case-studies/ole-lynggaard-and-headless-platform/index.html)

Ole Lynggaard Copenhagen is a family-run fine jewelry brand. Their craftsmanship is internationally appreciated. With Centra, they can deliver a luxury customer experience on their website.

[Case study](/content/case-studies/bjoern-borg/index.html)

Björn Borg is a Swedish fashion clothing and accessories brand named after the legendary tennis player. The brand’s products include sports and casual clothing, accessories, shoes, and underwear.

[Case study](/content/case-studies/tobe-outerwear/index.html)

The Swedish brand of stylish winter sports products Tobe Outerwear is optimizing business operations, boosting sales and heading for new markets.

[Case study](/content/case-studies/stronger-tech-enabled-hypergrowth/index.html)

Stronger is growing faster than ever with the Centra platform in place. Centra was chosen as platform provider after a thorough evaluation of multiple solutions by Stronger’s ecommerce tech team.

[Case study](/content/case-studies/craft-sportswear-a-global-direct-to-consumer-reinvention/index.html)

The sports clothing industry leader Craft Sportswear is expanding direct-to-consumer ecommerce operations globally.

[Case study](/content/case-studies/soft-goat-blending-soft-fashion-with-agile-technology/index.html)

Soft Goat is staying ahead of their competition by being early adopters of new and innovative digital technology.
